Dior Apologizes After Customer Data Breach in China

Luxury fashion brand Dior has apologized after revealing that an unauthorized third party accessed the personal data of some of its Chinese customers. The company confirmed that no financial details were leaked.

In a message sent to affected customers, Dior said it discovered the data breach on May 7. The exposed information includes names, gender, phone numbers, email addresses, mailing addresses, shopping preferences, and purchase amounts.

However, Dior assured customers that no sensitive financial data—like bank account numbers or credit card details—was involved in the breach.

Dior urged its Chinese customers to be extra careful, warning them not to open suspicious messages or emails and to avoid sharing verification codes or passwords. The company said protecting customer data remains a top priority and apologized for the inconvenience caused.

The breach has sparked concern on Chinese social media platforms such as Xiaohongshu, where users shared their worries and questioned if the warning messages were real or part of a scam.

A Dior customer service representative told Chinese media that the company acted quickly to contain the issue after discovering the breach. The case is still under investigation, and any updates will be shared directly with affected customers.

This incident comes as Dior’s parent company, LVMH, reported a 3% drop in revenue for the first quarter of 2025. Sales from China, excluding Japan, fell by 11%, with the region’s share of total revenue slipping from 33% last year to 30% this year.